KAFFA

Since June 2015, Biss PR has supported the ORIGINAL FOOD GMBH with its hand-picked coffee speciality KAFFA from the Ethiopian province of the same name, the homeland of all coffees. Still today, it matures there wild in the rainforest. Behind KAFFA, however, is a sustainable project that has been perfectly combining environmental protection and economics for more than ten years. This includes the protection of the last rain forests of Ethiopia and the safeguarding of income for the small coffee farmers through prices that are well above the average fair trade prices. Thanks to ideal, natural growth conditions and low crop yields, a unique flavour is concentrated in the wild Arabica beans. The original wild coffee is 100% organic certified from wild crops and meets all the requirements of fair trade.

  • Strategy consulting
  • Marketing support
  • Classic PR
  • Online PR
  • Press trips
  • Editorial visits & tastings
  • Press & B2B collaborations

Highlights

  • Eat Smarter Equivalent Advertising Value: 1.693 €
    Eat Smarter Equivalent Advertising Value: 1.693 €
  • Tina Reach: 2,56 Mio Equivalent Advertising Value: 3.966,80 €
    Tina Reach: 2,56 Mio Equivalent Advertising Value: 3.966,80 €
  • Gala Reach: 2,58 Mio Equivalent Advertising Value: 9.235 €
    Gala Reach: 2,58 Mio Equivalent Advertising Value: 9.235 €
  • Wienerin Reach: 348.075 Equivalent Advertising Value: 1.925 €
    Wienerin Reach: 348.075 Equivalent Advertising Value: 1.925 €

+49 30 46 72 40 76 0


Kronprinzendamm 20 | 10711 Berlin