Product launch campaigns & positioning as an authentic sustainability brand

Our idea

The authentic owner-managed company from Upper Bavaria offers innovative and environmentally friendly solutions for house cleaning with its cleaning tablets. The products are 100% ecologically degradable and also all-around natural from the ingredients to the processing to the packaging. We have accompanied various product launches, continuously highlighting the brand’s USP.


In the course of various press mailings, individual pitches and the launch of interviews, the story of Biobaula’s origins was brought into focus and attention was drawn to the diverse, but above all independent, certifications of the products, enabling us to position Biobaula as an authentic environmentally friendly brand.


Extensive coverage on TV and radio as well as in various lifestyle media. Biobaula is staged with media impact as an all-round environmentally friendly brand and stands out from competitors through strong transparency and authenticity. This positioning is supported by interviews in sustainability and corporate media.