EN
DE
Our Idea
Promoting the US trend of bone broth as superfood with focus on the startup Bone Brox from Berlin in Germany.
Execution
Media-effective campaigns with individual storytelling: covering subjects such as bone broth as a beauty booster, sustainability questions, to the urban trend of bone broth “to go”.
Outcome
Coverage in all media – from VOGUE, Brigitte and MADAME via SZ, FAZ and Berliner Morgenpost to GALILEO.
Images: © Chris Abatzis