Bone Brox

Product launch campaign

Our Idea

Promoting the US trend of bone broth as superfood with focus on the startup Bone Brox from Berlin in Germany.

Execution

Media-effective campaigns with individual storytelling: covering subjects such as bone broth as a beauty booster, sustainability questions, to the urban trend of bone broth “to go”.

Outcome

Coverage in all media – from VOGUE, Brigitte and MADAME via SZ, FAZ and Berliner Morgenpost to GALILEO.

Images: © Chris Abatzis

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