Our Idea
The Austrian food & beverage manufacturer is characterized by its long family tradition, high quality standards and the use of regional products. BISS PR developed a communication strategy that focusses on communicating the strengths of the family owned business on the German market.
Execution
In B2B press, BISS PR placed various thought leadership articles and expert interviews in order to illustrate the extensive experience and knowledge of Spitz in the food and beverage sector. The business press was especially interested in the young CEO who talked about leading a family owned company and gave prognoses about market developments. Taking a different approach for the lifestyle and F&B media, BISS PR focused on Spitz syrups. In cooperation with local bartenders, BISS PR developed recipes for e.g. cocktails which were popular with consumer media.
Outcome
Spitz’s products and news are published nationwide in print and online lifestyle and F&B media as well as in B2B media outlets.