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Our idea
As sustainable food rebels, CheWOW and their vegan frozen products provide more variety on the market of meat alternatives. Whether vegan, flexitarian or vegetarian, the products of the Bremen-based startup are ideal for anyone with a desire for delicious comfort food. The dishes, based on sustainable raw materials, only need a few minutes in the pan or oven, making sustainable nutrition easy and quick to implement. We accompanied the launch of the brand, made the products known with the help of our PR and influencer strategy and thus set the company apart from competitors.
Execution
Launching interviews in local and corporate media put CheWOW and its rebellious mission front and center, while underscoring the sustainability aspect of the products. Meanwhile, social media collaborations, press releases, and tastings for editors supported the expansion of awareness.
Outcome
Launching interviews in local and corporate media put CheWOW and its rebellious mission front and center, while underscoring the sustainability aspect of the products. Meanwhile, social media collaborations, press releases, and tastings for editors supported the expansion of awareness.