Gallery of Steel Figures Berlin: Opening event for Berlin's new cultural attraction
In December 2019, the Gallery of Steel Figures Berlin opened its doors to visitors to the capital for the first time. To make Berlin’s new attraction “Unter den Linden” known locally and nationally, BISS PR created and organized an exclusive opening event for the press a few days before Christmas. During an exciting tour and an accompanying press conference, the journalists were not only able to take a close look at the gallery, but also got an insight into the works behind the steel figures. This was followed by media coverage in print, online, TV and radio. Following the press event, BISS PR staged and communicated a superhero weekend for Berliners and families a few weeks later. Young and old in costume could marvel at the popular steel figures and do something good at the same time. The Gallery of Steel Figures Berlin collected donations for the Berlin charity “Laughing Hearts” during the weekend.