Schmidt Spiele

The publisher Schmidt Spiele® is one of the best-known German game manufacturers. It includes the brands Schmidt Spiele® for puzzles, plush, children, family and adult games, Three Magicians®, which stands for demanding children’s games, and Selecta® in the area of wooden toys. The foundation stone for the Schmidt Spiele® brand and the long-established company was laid in 1907 by Joseph Friedrich Schmidt with the invention of the board game Mensch ärgere Dich dich®. Other classics are Kniffel® and Ligretto®. In addition, the portfolio includes numerous award-winning children, family and connoisseur games. In 1997, Schmidt Spiele® was taken over by Good Time Holding GmbH, headquartered in Berlin.

  • Strategy consulting

  • Marketing support

  • Classic PR

  • Online PR

  • Events

  • Editorial visits

  • Press & B2B cooperation

  • Corporate Communications

  • Accompanying trade fair appearance


Even after a short amount of time it became clear that BISS PR fully understands our needs. Playfully, the agency develops creative topics and journalistic stories while thinking in a cross-media way.

Axel Kaldenhoven,
CEO Schmidt Spiele® GmbH