BISS PR puts an emphasis on communicating the advantages of an independent third party certification for plastic free products or packaging for companies as well as consumers. Flustix’s strength is their knowledge about ways on how to reduce plastic in various industries. Therefore, BISS PR uses expert interviews as well as case studies to proof the need for independent third party certification. BISS PR implements a target group-oriented approach and positions Flustix as a thought leader on recycling and the topic “plastic-free”. In addition, BISS PR supports Flustix’s initiatives to prevent and reduce plastic waste, e.g. at schools.