Midsummer Spa Weekend at Puradies

Celebrity party for the summer solstice

VIP-Mittsommer at Puradies ©Kay-Kirchwitz-starpress

The Occasion

Just in time for the opening of the new Heaven Spa, BISS PR & Communications and its partner Binh Nguyen, owner of the Blue Sparrow agency, invited guests to a very special midsummer event for the Puradies in Leogang. Journalists as well as celebrities and their loved ones celebrated Midsummer at its best together.

VIP-Midsummer im Puradies ©Kay-Kirchwitz-starpress

Execution

The invitation of the participants by BISS PR & Communications and Bluesparrow. In addition to Natascha Ochsenknecht and Klaudia Giez, we were also able to count Ben Braun, Sarah Tkotsch and Jenny Elvers among the participants. BISS PR was responsible for the conception and organisation of the trip. We were also responsible for the medialisation of social media and the like.

VIP-Mittsommer at Puradies ©Kay-Kirchwitz-starpress

Outcome

The media-effective event theme ensured publications on TV and in the media. In addition to fantastic pictures in a fantastic Alpine setting, taff and Bunte as well as other tabloid media picked up on the event. In addition, the entire event was accompanied via the VIPs’ social media channels and contributions and story posts continued for days after the event.

Images: © Kay Kirchwitz, starpress; Creating Click