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The Occasion
The successful design hotel group opened ten new locations in Germany and Europe in 2018.
Execution
We promoted each single location with an individual press release and theme pitch. Every single opening in Germany was covered by a local journalist who was personally invited to the press conference. These included local and specialized journalists as well as general lifestyle media writers.
Outcome
Working to build the profile of hotel brand Motel One, BISS PR & Communications made sure every new location enjoyed its own PR. Each one was featured locally, regionally and nationally across Germany and Switzerland in a variety of media – including print, online, radio and TV. As well as recommending the new hotels, each publication featured additional elements like the hotel-owned bars.
Images: © Motel One