Motel One

PR of 10 Openings in 2018

The Occasion

The successful design hotel group will open ten new locations in Germany and Europe in 2018.

Execution

We position each individual location with press releases and individual theme pitches. The openings in Germany were also be accompanied by local press representatives, who were invited to the press conference. These include local and specialized journalists as well as location-dependent pan-regional lifestyle media.

Outcome

Both the new locations and the successful brand Motel One are reported locally, regionally and nationally in Germany and Switzerland, in print, online, radio and TV. The coverage tells the story of the new houses, as an overnight tip and Bartipp for locals.

Images: © Motel One

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