OUT OF THE BOX. STORYTELLING WITH "BISS"
Only really exciting, unexpected stories have a chance of being noticed. If the idea and story are not good or too generic, the idea usually fails. Targeted storytelling always works and, if the campaign is really creatively thought through, it can be a great success. These can also be small ideas that don't have to cost a lot of money. We can think creatively around corners and "out of the box" - if we are allowed to. Media events, trade fairs, press trips, product launches. We have many cases that show that storytelling with BISS is highly successful.