Creating a real hotspot is not difficult as long as you have access to the right network. This is not a simple distribution list but is always and will never change personal contact. BISS PR has built up these contacts over 20 years and manages to build cross-network events and stories with celebrities that are remembered and generate a great response in the media landscape - locally or nationally - hotel, restaurant or a toy fair. We're really good at that. A big budget? We don't always need it. A very good, funny idea that is so good in the media that it runs itself is usually enough!