Schmidt Spiele International Toy Fair
PR support for Spielwarenmesse® Nuremberg 2019
THE OCCASION
In 2019, the publisher Schmidt Spiele once again invited visitors to the Spielwarenmesse® in Nuremberg, because there was big news: As part of the novelty show, celebrity chef Stefan Marquard was allowed to try his hand at the new game "Ratto Zakko" and immerse himself in the world of game kitchens. Next door, the speed of table tennis pro Timo Boll was tested as he competed against two young opponents in the cult game Ligretto®.
IMPLEMENTATION
During the trade fair, BISS PR & Communications was responsible, among other things, for the organization, the course of events and the support of the people involved. A concept was developed in advance for the media-effective PR campaign and corresponding invitations were sent out to media representatives.
OUTCOME
Thanks to the presence of two public figures, the outcome in regional and national publications was very positive. Various media outlets, including BILD online, published articles, pictures and mentions of the fast-paced Ligretto® game and the reinterpreted cooking skills of "Ratto Zakko". The coverage of the trade fair generated more than one million views.