ASTORIA RESORT: Successful communication between the 5 * hotel and its host
BISS PR developed a comprehensive PR campaign to position the 5-star superior ASTORIA RESORT in Seefeld, Tyrol for the German market. The focus was put on the culinary offerings of the award-winning kitchen, the modern wellness offer, the redesign of the entire house and the host herself – Elisabeth Gürtler. For this purpose, BISS PR sent press releases with a wide variety of topics to travel, lifestyle, trade and business media outlets, launched interviews and invited journalists to individual press visits. This was followed by a variety of media coverage in print and online media as well as on TV.