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The Occasion
BISS PR developed a media-effective and attention-grabbing presentation for its clients Schmidt Spiele® and Selecta® Holzspielzeug for the press preview of the Spielwarenmesse in Nuremberg. While the British royals gave the press an exclusive insight into their living room, Motsi Mabuse breathed a Brazilian samba feeling into the trade fair stand.
The Execution
BISS PR was responsible for the concept and initial ideas for the novelty show, including possible celebrities. The stand design, schedule and performances on site were developed in close coordination with the client, while BISS PR handled the organization of the performers and celebrities on site, as well as inviting the press to the event. At the event itself, BISS PR was in charge of coordinating press inquiries and interviews.
Outcome
BISS PR generated more than 130 articles in print, online and on TV about the 2020 novelty show and the two trade fair stands of Schmidt Spiele and Selecta® Holzspielzeug. Coverage was provided locally, regionally and nationally in Germany and Austria, as well as in trade and lifestyle media.
Images: © BrauerPhotos G. Nitschke for Schmidt Spiele