Schmidt Spiele

PR for the Spielwarenmesse Nuremberg 2020

The Occasion

For the PressPreview of the Spielwarenmesse Nuremberg 2020, BISS Pr developed a media-effective presentation of Schmidt Spiele® and Selecta® Holzspielzeug. The British royals allowed an exclusive insight into their living room, while Motsi Mabuse spread Brazilian Samba-Feeling around the fair.

The Execution

BISS PR was responsible for the conception and first ideas of the presentation of the product novelties, including possible celebrities. Design, temporal sequence and performances on site were developed in close consultation with the customer, while BISS PR took over the entire organization of the performers and celebrities on site, and invited the press to the event. At the event itself, BISS PR was responsible for coordinating press inquiries and interviews.


BISS PR initiated more than 130 articles in the print, online and TV sector with the 2020 novelty show and the two exhibition stands from Schmidt Spiele and Selecta® Holzspielzeug. The reporting took place locally, regionally and nationally in Germany and Austria, as well as in specialist and lifestyle media.