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The Occasion
Showtime at the “Café del Gatto”! Schmidt Spiele and host Barbara Meier invited to the PressPreview of the Spielwarenmesse® Nuremberg to prepare coffee in style. The well-known top model presented the “Cat Coffee Shop” and performed a cool catwalk – just two months after the birth of her second daughter.
Execution
BISS PR & Communications took over the conception of the event and the entire organization of the performers and celebrities on site to guarantee a smooth process. In addition, BISS PR actively invited press representatives and coordinated press inquiries and interviews during the event.
Outcome
The high-profile event led to numerous publications in the tabloid media, the daily press and on TV. Among others, Gala, BUNTE, BILD and Sat1 reported on Barbara Meier’s spectacular catwalk comeback. In total, the coverage reached more than 3.5 million people.
Images: © Goran Nitschke/Brauer Photographie for Schmidt Spiele