Olympia region Seefeld: Conception of an agenda setting campaign
The Olympia region Seefeld in Tyrol is famous for impressive nature and sports experiences in summer and winter. In order to become an even more attractive trend destination and thereby address a new target group, BISS PR developed an agenda setting campaign. With the celebrity support of Barbara Becker, BISS PR brought the Japanese forest bathing trend (shinrin-yoku) to Tyrol. During a press trip where BISS PR invited national press representatives from the areas of sustainability, sport, lifestyle and boulevard, it was important to immerse oneself in the unique natural landscape of Seefeld, switch off and find oneself – with all senses. A nature coach accompanied the trip and brought journalists closer to the concept of forest bathing. BISS PR launched the trip, as well as the topic of forest bathing, nationwide in print, online, TV and radio.