strategy

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Strategic conception of the launch campaigns for Flustix’ plastic-free labels and recycled label

BISS PR developed a national communication strategy for the launch of the Flustix labels – the first and only independent consumer label for plastic sustainability registered in the EU. BISS PR highlighted the following to the media: the necessity and advantages of independent certification for companies and consumers, which has led to broad coverage locally, regionally and nationally in print, online, radio and TV. BISS PR also positioned the start-up Flustix as an opinion leader about plastic in general and as a consultant regarding optimal and sensible handling of plastic in industry.

Strategic conception and implementation of a partially virtual pre-opening event

The Berlin based hotel group aletto Hotels opened its new Premium Economy Hotel in the heart of the capital in spring 2020, thereby celebrating its successful brand relaunch. In order to, not only publicize the new hotel, but above all the reorientation of the brand, BISS PR developed a media-effective opening strategy in the form of a partially virtual pre-opening event. The local, special interest and lifestyle journalists were able to get a first impression of the house and hotel concept both on site and virtually. BISS PR launched interviews and individual stays and placed articles in various media outlets.

Olympia region Seefeld: Conception of an agenda setting campaign

The Olympia region Seefeld in Tyrol is famous for impressive nature and sports experiences in summer and winter. In order to become an even more attractive trend destination and thereby address a new target group, BISS PR developed an agenda setting campaign. With the celebrity support of Barbara Becker, BISS PR brought the Japanese forest bathing trend (shinrin-yoku) to Tyrol. During a press trip where BISS PR invited national press representatives from the areas of sustainability, sport, lifestyle and boulevard, it was important to immerse oneself in the unique natural landscape of Seefeld, switch off and find oneself – with all senses. A nature coach accompanied the trip and brought journalists closer to the concept of forest bathing. BISS PR launched the trip, as well as the topic of forest bathing, nationwide in print, online, TV and radio.

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