ASTORIA RESORT

Successful communication of the comprehensive redesign I Spa & Culinary

Our idea

BISS PR created a comprehensive PR campaign to position the 5-star superior ASTORIA RESORT in Seefeld, Tyrol for the German market. We were focusing on the culinary offerings of the award-winning cuisine, the recent expansion of the spa area, as well as the redesign of the entire house – including the two award-winning restaurants.

Execution

We promoted the expanded spa area, the redesign of the two gourmet restaurants and its new Tyrolean fine-dining menu in several press releases. In addition we organized  interviews with owner Elisabeth Gürtler for print and online media. Further, we arranged individual journalist stays at ASTORIA RESORT.

Outcome

We achieved nationwide press releases in lifestyle-, boulevard as well as food media.