forest bathing

Agenda Setting-Campaign for the Olympia Region Seefeld

Our idea

We invited German journalists to experience the Japanese trend “forest bathing (shinrin-yoku) and invited them to Seefeld, Tyrol, together with a celebrity- testimonial Barbara Becker. Unwinding in the region’s unique landscape for peace of mind!

Execution

Designing a journey for lifestyle press journalists, daily newspaper and influencer with Barbara Becker and a nature coach, interviews and editorially designed TV-reports.

Images: © Starpress for Olympia Region Seefeld