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DE
Our idea
We invited German journalists to experience the Japanese trend “forest bathing (shinrin-yoku) and invited them to Seefeld, Tyrol, together with a celebrity- testimonial Barbara Becker. Unwinding in the region’s unique landscape for peace of mind!
Execution
Designing a journey for lifestyle press journalists, daily newspaper and influencer with Barbara Becker and a nature coach, interviews and editorially designed TV-reports.