Forest bathing

Agenda Setting-Campagn for the Olympia Region Seefeld

Our idea

We invited German journalists to experience the Japanese trend “forest bathing (shinrin-yoku) and invited them to Seefeld, Tyrol, together with a celebrity- testimonial Barbara Becker. Unwinding in the region’s unique landscape for peace of mind!

Execution

Designing a journey for lifestyle press journalists, daily newspaper and influencer with Barbara Becker and a nature coach, interviews and editorially designed TV-reports.

Outcome

“Recently, Barbara Becker, designer and ex-wife of Boris Becker, set a trend when she hugged a tree and pleaded for forest bathing.”
Berliner Morgenpost 2018

More than 70 print and online articles, 3 TV entries with a reach of at least 20 million and an ad equivalency value of about 0.6 million euros.

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