Berlin, April 16, 2025 - The renowned Berlin PR & communications agency BISS PR & Communications has won the PR accounts for the four exclusive Winklerhotels hotels in St. Lorenzen (South Tyrol) and the Hotel Hohenwart in Schenna (South Tyrol). This underlines the Berlin-based agency's market position as one of the leading PR agencies for hotel and tourism communications in the German-speaking region.
With immediate effect, the Berlin agency will be responsible for customized communication strategies, individual press and public relations work, exclusive press trips and selected media and influencer cooperations of the South Tyrolean hotels for the DACH region. Agency founder and owner Julia Biss and PR consultant Chris Götz are responsible for the agency. On the Winklerhotels side, Julian Winkler (Junior Chef) and Nadia Mairvongrasspeinten (Marketing Manager) are responsible. On the Hotel Hohenwart side, Franz Mair (Junior Chef) is responsible for the collaboration.
"The Hotel Hohenwart and the four Winklerhotels hotels are equally synonymous with outstanding hospitality, first-class service and unforgettable stays in one of Italy's most beautiful regions. We are therefore very much looking forward to expanding and sustainably strengthening the awareness levels of both brands and further establishing the Winklerhotels and Hotel Hohenwart as leading addresses in South Tyrol," explains Julia Biss.
"South Tyrol is a region that fascinates with its breathtaking nature, its tradition and its modern flair. The Winklerhotels and the Hotel Hohenwart offer exactly the kind of exclusive experiences that more and more discerning travelers are looking for. We are delighted to support these two brands in their PR work and to bring them even more into the media spotlight through individual, creative communication concepts," continues Biss.
The family-run Hotel Hohenwart in Scena/Schenna (South Tyrol) offers exclusive
4-star superior accommodation in front of a breathtaking mountain panorama. Its location on an idyllic sunny plateau above Merano offers countless leisure opportunities. In the adults-only wellness area VistaSpa, all guests aged 16 and over will find pure tranquillity, including in the saltwater pool and in the panoramic sauna with spectacular 360° views of the Alps. The FamilySpa is a bathing paradise for young and old with an indoor pool, steam bath, sanarium, infrared cabin, heated outdoor sports pool and lounge. The offer is complemented by a comprehensive activity and wellness program. In culinary terms, the hotel focuses on its own regional products and creative interpretations of South Tyrolean cuisine. www. hohenwart.com
The Winklerhotels - four exceptional retreats in the heart of the South Tyrolean Puster Valley - combine luxurious comfort with the powerful beauty of the Dolomites. Located in the immediate vicinity of Plan de Corones/Kronplatz, they reflect the diversity of the region and provide a stylish home away from home for mountain lovers, adventurers, nature lovers and those seeking peace and quiet. Four hotels with a strong character - each unique in its own right, linked together by a world of abundance: from the exclusive Chalet Purmontes to the energizing Hotel Lanerhof and the inspiring Hotel Winkler to the light-flooded Hotel Solvie. Exclusive wellness oases, inspiring activity offers and the creative interpretation of regional cuisine merge to create a vacation experience of incomparable depth. Whether on horseback, on guided hikes through the imposing Dolomites or in a sports car on panoramic roads - the Winklerhotels are places of revival, characterized by genuine warmth and uncompromising quality. www. winklerhotels.com