Plose/South Tyrol, September 2025 - The millennials have grown up - and with them the image of family vacations. Generation Y, the first to grow up with the internet and globalization, now travels with children and writes its own rules: Instead of package vacations and entertainment, they want conscious experiences, closeness to nature, sustainability and quality. The AKI Family Resort PLOSE in South Tyrol is one of the places where this change becomes visible - especially in the cold season, when snowflakes dance and the Dolomites become the stage for family winter adventures.
Family vacation rethought
At the AKI Family Resort PLOSE, it's not about keeping children busy and parents relaxed - it's about enabling families to experience things together. In the AKI Kids World, children discover nature and creativity away from screens. During the farm visits on the Plose, which are part of the AKI family program, animals can be petted while the children learn how agriculture works in the rhythm of the seasons. And when there is snow outside, nature itself becomes a playground: on the hotel's own children's slope, tobogganing or walking through crunching snow. The AKI Water World with its heated indoor and outdoor pools, family sauna and adventure slides also provides variety and fun for the whole family. Culinary delights are a unifying experience: The gourmet board brings regional cuisine to the table - uncomplicated, healthy and so varied that everyone can find something to suit them, from the children's menu to the gourmet course.
Generation Y travels differently
Millennials are no longer just looking for relaxation when they travel, they are looking for meaning. For them, vacations are part of their values: sustainable, conscious and communal. Studies show that young families in particular prefer places that bring their children into contact with nature and at the same time give adults space for rest and enjoyment. This is precisely where AKI's aspirations and offerings come together.
Architecture, nature and sustainability as cornerstones
The resort blends harmoniously into the Plose landscape and focuses on resource-conserving construction methods. Sustainability is not an add-on here, but part of the DNA: from regional products and short supply chains to nature-oriented childcare. The surroundings themselves become a playground - meadows, forests and mountains are consciously integrated into the program, creating lasting impressions.
Winter experiences with a generational character
In winter, the special strength of the resort becomes apparent. Footsteps crunch in the snow, slopes glisten in the sunlight and families start their adventures in the white terrain right next to the hotel. Whether first attempts on the hotel's own practice slope, toboggan runs on the nearby RudiRun or joint winter hikes through quiet forests - the experience always takes precedence over discipline. For millennials, winter vacations are not just about sporting challenges, but also about consciously being outdoors, shared joy and experiences of nature that shape children and parents alike.
A resort in response to new desires
The AKI Family Resort PLOSE sees itself as a mirror of social change: luxury not as abundance, but as a feeling of freedom, closeness and lightness. Experiences are created here that extend far beyond a vacation - because they connect families and make values tangible.