Berlin arsonists.
Campaign for 16 years of stored grain brandy
OUR IDEA
Berliner Brandstifter is a multi-award-winning producer of premium spirits. The brand has already made a name for itself among connoisseurs with its fine gin and vodka distillates. We accompanied the product launch of a very special limited edition: the 16-year aged grain brandy, one of the oldest grain brandies in the world, and used the launch to strengthen the positioning of Berliner Brandstifter as a cult brand for spirits.
IMPLEMENTATION
In addition to distributing a press release, media were approached individually and made aware of Kornbrand as a new trend spirit. Selected media and influencers also received invitations to relaxed home tastings, allowing the compelling product to speak for itself.
OUTCOME
Extensive reporting in the most important lifestyle and specialist media and presentation of the new product by target group-relevant influencers on social media. Through cross-media publications, we were able to establish Berliner Brandstifter as a cult brand and expert for luxury spirits.
Images: © Berliner Brandstifter