Schmidt Spiele celebrates its anniversary.
110 years of the cult game "Mensch ärgere dich nicht"
OUR IDEA
The German cult game "Mensch ärgere Dich nicht ®" has been bringing generations together for 110 years. To mark its big birthday, there will be a big celebration at the Spielwarenmesse in Nuremberg and anniversary editions and innovations will be presented on site as well as exhibits from the archive.
IMPLEMENTATION
BISS PR & Communications hosted the Press Day at the Spielwarenmesse stand. The agency took care of the organization in advance and on site. In addition, individual journalist appointments took place during the course of the fair, at which the anniversary innovations were presented, among other things.
OUTCOME
In addition to comprehensive reporting, which was distributed in advance via dpa, individual radio interviews were conducted on site, as well as TV appearances on ARD, RTL-Punkt formats and other programs. The event was widely covered in print and online by both the trade press and daily newspapers such as the Berliner Kurier.
Pictures: © BrauerPhotos for Schmidt Spiele