Start of the season in the Imst outdoor region
Press trip for the start of the 2024 season
OUR IDEA
Rafting, hiking, canyoning - the Imst region kicks off the outdoor season in May. The big raft battle through the Imst gorge kicks off the season and media professionals and content creators were invited to explore the region as part of a media trip.
IMPLEMENTATION
Together with the outdoor region, BISS PR & Communications invites you to the start of the season in Imst. The design for the trip and the program were conceived together with the region. BISS PR carried out the travel invitation and organization and looked after the media representatives on site.
OUTCOME
Reports on the start of the season in the outdoor region and on the region in general in daily newspapers such as the Oberösterreichische Nachrichten, in the lifestyle magazine Freundin and also special interest outdoor magazines. In addition, social media content was created for various platforms.
Pictures: © Outdoorregion Imst