Summit happiness in Imst
Alpine enjoyment, mindfulness & adventure
OUR IDEA
The aim of the press trip was to strengthen the region's image and position it in the media as an outdoor and pleasure region. To this end, journalists were invited on a media trip and the region was mainly explored on foot. Also part of the trip: The "Genuss hoch 3" event, which perfectly combines both aspects.
IMPLEMENTATION
BISS PR& Communications invited the outdoor region to a media trip. The program for the trip was created together with the client. BISS PR & Communications was responsible for the on-site implementation and follow-up.
OUTCOME
The outdoor region was explored by culinary and travel journalists and journalists from daily newspapers, who subsequently published their travel reports online and in print.
Pictures: ©Outdoorregion Imst & © Thorsten Wenzler