Evelyn Burdecki at the easel
The celebrity blonde now paints atmospheric paintings with "My ArtNOBELE" - and finds her inner peace.
OCCASION
For the PressDay of the Spielwarenmesse 2026 in Nuremberg, the new product MyArt NOBLE® from Schmidt Spiele was not simply to be presented, but staged in an eye-catching way. Our idea: a deliberate break with expectations.
We developed the storytelling "Evelyn Burdecki paints at the easel - and finds peace" and specifically associated the campaign with a personality that is not associated with quiet creativity. It was precisely this contrast that made the moment surprising and effective for the media.
IMPLEMENTATION
We designed the entire media event: from the idea and the media image to the prominent cast and on-site implementation.
Selected TV and leading media were invited in advance and made aware of the story. On site, we coordinated interviews, guided them through the process and looked after the press and Evelyn Burdecki during the almost two-hour live painting session.
BISS PR was responsible for the entire dramaturgy - from the first brushstroke to the last sound bite - including press handling, personal media contact and close coordination with the client.
OUTCOME
High media attention in TV, print, online and social media - from the daily press to tabloids and specialist media. TV editors in particular picked up on the unusual staging, but the staging also resulted in high-reach interviews with our customer about the new product.