Case studies: what PR with BISS achieves

press relations for the region in German-speaking countries

overnight stays in winter 2025/26, all of Tyrol +1.8 %

overnight stays in summer 2026 (May to August), all of Tyrol +2.0 %

overnight stays in the 2024/25 tourism year, all of Tyrol +1.7 %

The Outdoor Region Imst in Tyrol combines active holidays with town flair, tradition and culture: from the Rosengarten Gorge and AREA 47 to the Alpine Coaster, and in winter the family ski area Hoch-Imst. BISS PR has handled the region’s press relations since April 2024.

Strategy consulting, classic and online PR, editorial visits and press lunches, press and influencer trips, events and press and B2B partnerships. This includes ongoing topics from the Imst outdoor summer to “Ski Hoch 3” and trips such as the 2024 season opening with the raft battle through the Imst gorge.

Since April 2024, 943 reports on tourism in Imst, in daily newspapers such as the Oberösterreichische Nachrichten, in Freundin and in outdoor magazines. Three BISS press releases alone were published 121 times. Since the collaboration began, overnight stays in the region have grown faster than the Tyrolean average, twice as fast in winter 2025/26. Sources: Landau Media, Tyrol State Statistics, Imst Tourism activity report 2024/25.

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press relations from 2025 for the resort in the Bavarian Forest

publications since November 2025

reach of the coverage

plus Bunte, Münchner Merkur, Passauer Neue Presse and Süddeutsche Zeitung

The family-run Wellness & Naturresort Reischlhof in Wegscheid in the Bavarian Forest is one of Germany’s leading wellness resorts. With its 40,000 m² WaldSpa (forest spa) and an approach built around longevity, it has stories that interest people far beyond the region.

Strategy consulting, classic and online PR, events and press and B2B partnerships. Topics such as longevity in the Bavarian Forest and the WaldSpa, themed mailings to travel and wellness media and press trips to the resort.

Coverage in Bild, Bunte, Münchner Merkur and Süddeutsche Zeitung, plus placements in lists such as “The most beautiful wellness hotels in Europe” and on the Michelin Keys 2026. 388 publications with a reach of 171 million since November 2025. Source: Landau Media.

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press relations from the 2024 revitalisation

publications since October 2024

reach of the coverage

euros advertising value equivalent according to Landau Media

Hotel Berghof in St. Johann in the Salzburger Land has been run by the Rettenwender family since 1965. After a comprehensive revitalisation, the 4-star superior hotel reopened in December 2024 with a rooftop spa, infinity pool and panorama sauna.

Strategy consulting, classic and online PR, events, editorial visits, press and influencer trips and press and B2B partnerships. Topics from the reopening to cuisine and family holidays to “Ski, Yoga & Spa”, plus themed mailings on pools and wellness hotels.

Coverage in Blick, Kurier, Freizeit Kurier, oe24 and Reisen Exclusiv, and in Czech media as well. 209 publications with a reach of 31 million since October 2024. Source: Landau Media.

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press relations for the group’s restaurants

publications since November 2025

publications from one release: Lutter & Wegner at the Christmas market on Gendarmenmarkt

reports in Tagesspiegel, plus Berliner Morgenpost, Berliner Zeitung and B.Z.

The Laggner Gruppe, led by restaurateur Josef Laggner, runs restaurants and bars in Berlin, including traditional establishments such as Lutter & Wegner on Gendarmenmarkt, founded in 1811, and the Fischerhütte am Schlachtensee with its beer garden right on the lake.

Strategy consulting, classic and online PR, events and press and B2B partnerships for the group’s restaurants: from the culinary winter journey at the Christmas market on Gendarmenmarkt and media dinners at Lutter & Wegner to the “Elli week” and the kale evenings at the Fischerhütte.

Coverage in Tagesspiegel, Berliner Morgenpost, Berliner Zeitung and B.Z. The release on Lutter & Wegner at the Christmas market alone was published 39 times. 359 publications since November 2025. Source: Landau Media.

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Chalet Purmontes, Hotel Lanerhof, Hotel Winkler and Hotel Solvie

publications since May 2025

reach of the coverage

reports in falstaff, plus Connoisseur Circle and Hideaways

The Winklerhotels are four hotels in South Tyrol’s Puster Valley near Kronplatz: Chalet Purmontes, Hotel Lanerhof, Hotel Winkler and Hotel Solvie, a 5-star hideaway opened in 2025, plus their own riding stables.

Strategy consulting, classic and online PR, events, editorial visits, press and influencer trips and press and B2B partnerships. Topics such as the opening of Hotel Solvie, the stables as South Tyrol’s riding address and winter, golf and family holidays at Kronplatz.

Coverage in falstaff, Connoisseur Circle, Hideaways and Relax Magazin, plus lists such as “Alpine chalets in South Tyrol” on Amexcited. 394 publications with a reach of 44 million since May 2025. Source: Landau Media.

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PR partner from the very beginning

four “plastic-free” seals and one “Recycled” seal made known

Companies such as la marchante (TeeFee) took notice and certified products

publications since 2018, including Bild, FAZ, Focus and Süddeutsche Zeitung

flustix is a public label that certifies products without plastic, founded in Berlin in 2017. It gives consumers guidance and supports companies with a sustainable strategy.

Strategy consulting, classic and online PR, events, corporate communications and press and B2B partnerships. For the launch of the “flustix plastic-free” and “flustix Recycled” seals: expert interviews and case studies in trade media, education about plastic consumption in lifestyle media.

Local, regional and national coverage in print, online, radio, TV and social media in German-speaking countries and across Europe. Companies such as la marchante with its organic tea brand TeeFee became aware of the label and certified products.

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