BISS PR & Communications is an owner-managed PR agency in Berlin for hotels, resorts and destinations. We make sure that properties and destinations appear in the travel, lifestyle and trade media their guests read. Since 2009, our small team has been working across the German-speaking countries and beyond.
We develop story angles, write press releases and place stories in travel, lifestyle and trade media. This includes editorial visits where we introduce properties to journalists in person.
We invite the right journalists and creators, organise their stay and accompany them on site. The result is coverage based on first-hand experience rather than press releases.
We support openings, season launches, renovations and anniversaries, from the guest list to the coverage afterwards.
When things get difficult, we align the key messages and stay in touch with the newsrooms, quickly and with a cool head.
HOTELS, RESORTS AND DESTINATIONS
Our clients are independently run hotels and resorts, hotel groups and entire holiday regions, from a chalet village in the Alps to a city hotel in Berlin. Many properties also have a restaurant, a spa or a sustainability concept. That is where our other areas of expertise come in: food & beverage, lifestyle and sustainability. Every hotel's communication benefits from them.
BOUTIQUE AGENCY IN BERLIN
It makes sure a property appears in editorial coverage, in features, travel tips and recommendations rather than paid advertising. That creates a credibility advertising cannot buy.
No. The agency is based in Berlin and works with hotels and regions in Germany, Austria, Switzerland, Italy and Spain.
With a conversation about the property, its guests and its goals. From this we develop a plan covering topics, media and timing. In regular meetings we review progress and agree on the next steps.
Online, often within a few weeks. Print travel magazines plan their issues several months in advance, so it pays to start early.
That depends on the scope, from individual projects such as an opening to ongoing support. After the first conversation, you will receive a proposal tailored to your property.