PR Agency for Lifestyle & Brands
BISS PR & Communications is an owner-managed PR agency in Berlin for lifestyle, consumer and cultural brands. We bring products, brands and people into the lifestyle, consumer and trade media their audience reads, and combine press relations with events and influencer partnerships. Since 2009, our small team has been working across the German-speaking countries.
PRESS RELATIONS
We find the story behind the product and the brand, write press releases, send out samples and place stories in lifestyle, fashion, consumer and trade media. At editorial visits and press events, journalists experience the product for themselves.
PRODUCT LAUNCHES AND CAMPAIGNS
A new game, a collection, an exhibition: we plan the launch, create occasions such as anniversaries or special editions and stay with the campaign until the coverage appears.
EVENTS AND OPENINGS
From openings to private views: we put together the guest list with press, creators and prominent guests, look after the media on site and make sure the evening turns into coverage.
SOCIAL MEDIA AND INFLUENCERS
We find creators who genuinely fit the brand, plan partnerships and content, and make sure they are properly labelled.
Who we work for
LIFESTYLE, CONSUMER AND CULTURAL BRANDS
Our clients include game publishers and toy makers, fashion and design labels, technology and automotive brands, galleries and exhibitions, and brands for health, nutrition and the outdoors. From family businesses to international corporations. Many brands connect their product with food and drink or travel. That is where lifestyle PR meets our other focus areas, tourism and hospitality and food and beverage.
Why BISS PR
BOUTIQUE AGENCY IN BERLIN
- Experience: Since 2009, BISS PR has stood for personal service and tailored press relations, for family businesses as well as for international brands.
- An insider's view: Julia Biss was a journalist herself and knows what kind of story a newsroom needs.
- Network: We know the lifestyle, fashion and consumer editors, bloggers and creators, and they know us.
- No competing clients: We choose our clients carefully and never represent two brands that compete with each other.
- Close contact: A small team in Berlin. When you hire us, you talk to the people who do the work.
It makes sure products and brands appear in editorial coverage: in product tips, gift guides, trend pages, features and interviews, in magazines, online media and with creators. That creates a credibility advertising cannot buy.
Games and toys, fashion and design, art and exhibitions, technology and mobility, health and nutrition, and outdoor and DIY. Examples include Schmidt Spiele, Selecta, SPAX, Bergmensch and the Gallery of Steel Figures.
Yes. The agency is based in Berlin and works for brands across the German-speaking countries, for example Selecta from Bavaria and SPAX from Ennepetal.
We start a few weeks ahead with story angles, press material and samples, keeping in mind that monthly magazines often plan several months in advance. For the launch we invite press and creators and stay involved in the weeks after, until the coverage appears.
That depends on the scope, from individual projects such as a launch or an event to ongoing support. After the first conversation, you will receive a proposal tailored to you.