Gallery of Steel Figures

The opening of the Gallery of Steel took place before the holidays in December 2019. The ideal time to introduce a new, exciting attraction to Berliners. The idea: a two-part media-effective opening event with a press event and a festive opening weekend for the whole city. Before Christmas, we invited people to an exclusive press tour and in February we staged a big superhero weekend. Every child in costume could marvel at the steel heroes in the Gallery of Steel Figures free of charge. Donations were also collected on the opening weekend to benefit the Berlin charity "Laughing Hearts", which supports disadvantaged children in Berlin.

The press invitation for the opening before the holidays was aimed at journalists, bloggers and influencers in the city. Before Christmas, we opted for an opening with a light lunch to distract the media representatives from the holiday stress. The guided tour revealed little secrets and anecdotes behind the steel figures. We announced the celebratory opening weekend for the public with press releases. Grandparents with grandchildren, parents with children, young people and tourists were addressed and invited to visit the gallery.