Powerbeärs.
Strategic positioning and launch campaign
OUR IDEA
The Power in You - Smart fruit gums for your inner strength. Powerbeärs is revolutionizing the indulgence of childhood and making it available to conscious consumers. Whether fitness enthusiasts, vegans or beauty fans, Powerbeärs offers the right fruit gums for everyone thanks to individual booster ingredients and activates inner strength. We positioned the brand as experts for maximum enjoyment with added value for body and mind.
IMPLEMENTATION
Target group-specific media were made aware of Powerbeärs' new products and wide range through press mailings and individual themed pitches. A company blog was also set up to focus on Powerbeärs' expertise and diversity.
OUTCOME
Interviews in B2B media from the food sector and wide-ranging coverage in vegan, sports, men's and women's media. Powerbeärs impresses with taste and variety. In addition, the successful participation in the Good Food Award 2021 of Women's & Men's Health was launched and Powerbeärs emerged as the winner in the best chill-out food category.
Pictures: © Powerbeärs