Schmidt Games®
Storytelling "Politicians don't get angry"
OUR IDEA
Ahead of the 2017 general election, Schmidt Spiele® is releasing an exciting political variant of the popular classic Mensch ärgere Dich nicht®. Anything is possible on the game board: Christian Lindner (FDP) kicks out Katrin Göring-Eckardt (Bündnis 90/ Die Grünen) shortly before the finish line and Martin Schulz (SPD) overtakes Angela Merkel (CDU).
IMPLEMENTATION
Media coverage of the board game in print and online media, TV and radio as well as publicizing it to politicians.
OUTCOME
Cross-media coverage and involvement in the Bundestag - Angela Merkel signs the game live on TV - and posts from politicians such as Cem Özdemir, who plays Politiker ärgere Dich nicht with his son.
Images: © Schmidt Spiele®