Citroën - DS3 Cabrio Pre-Launch Event
Car show with US star Eva Longoria in Berlin
OCCASION
Citroën presents its new convertible model DS3 at the Berlin party location "Spindler & Klatt". US actress Eva Longoria is on hand as a testimonial, promoting the car from the traditional French company at the event in Berlin before the official sales launch.
IMPLEMENTATION
For the pre-launch event of the DS3 Cabrio, BISS PR & Communications supported the car manufacturer Citroën with the preparation, realization and cooperation with VIP Eva Longoria as well as the media coverage.
OUTCOME
The event attracts a great deal of attention, generating around 40 TV reports and over 100 print articles. Both the public broadcasters and Germany's largest private television programs report on the Hollywood star's visit. The effective brand promotion takes place in the BILD newspaper, Gala and Closer, among others.
Pictures: Star Press for Citroën