ADLER Lodge RITTEN - Press trip
Press trip "The power of silence"
OUR IDEA
In connection with the trend topic "Silent Travel", BISS PR & Communications is organizing a four-day press trip at the ADLER Lodge RITTEN, where the power of silence unfolds its effect. Selected guests from the DACH region will enjoy an eventful time full of enjoyment, relaxation, hiking and meditation - in the midst of the healing nature of South Tyrol.
IMPLEMENTATION
We were responsible for the conception and support of a press trip for media representatives from daily newspapers, lifestyle and travel publications as well as invitation management. The four-day program of the trip was all about deep relaxation, inner peace and experiences close to nature, including yoga sessions and meditation under the treetops.
OUTCOME
The trip was perceived as a sensual experience full of beautiful, mindful and enjoyable moments and generated positive coverage in online and offline media, which highlighted the exceptional location, the special offer and the decelerating effect of the ADLER Lodge RITTEN.
Pictures: © Alex Filz; Patrick Stricker