The Upside Down Berlin
Grand Opening
THE IDEA
The aim was to stage the immersive edutainment experience in its various facets. The staging is to be medialized in Berlin's local media and selected tabloid media.
IMPLEMENTATION
BISS PR & Communications was responsible for the invitation management as well as the subsequent guest management on site and the medialization.
OUTCOME
In addition to Berlin lifestylers such as Prinz and Quiez, daily newspapers such as B.Z., Welt am Sonntag, Berliner Morgenpost and Berliner Zeitung also published articles on the "Brightly colored luxury playground for adults".
Images: The Upside Down Berlin