KALLEHALLE OPENING
Launch with exclusive food tour
OCCASION
Kalle Halle is a new food hall that has opened in Berlin-Neukölln. Covering 2,300 square meters, the food market brings together a total of twelve selected restaurants and two bars, as well as changing pop-ups. The reason for the media work was the upcoming opening of Kalle Halle - a new food hall for foodies.
IMPLEMENTATION
A foretaste before the opening: BISS PR & Communications invited media representatives on an enjoyable tour of the Kalle Halle. One day before the start, the chefs served up culinary highlights. There was plenty of time for conversations, exciting stories and first favorite bites during the joint lunch round.
OUTCOME
The media lunch struck a chord: food influencers, food critics, lifestyle magazines, city media and the trade press were all there. The response was consistently positive. Whether on social media, in feature articles or specialist articles - the Kalle Halle created an appetite, attention and plenty of media coverage.
Image credits: Steffen Sinzinger, Robyn Steffen