On April 29, the new Deli W66 by Wild & Wiese celebrated a stylish opening at Berlin's Museum of Communication under the motto "Cherry Blossom". Guests from the media, culture and society enjoyed an evening full of delights and surprises: Fine finger food creations and a flying dinner from the new spring and summer menu were served - accompanied by Juwel wines from Juliane Eller, in-house long drinks and non-alcoholic alternatives. Artistic highlights such as acrobatic shows, classical live music and DJ sets provided an atmospheric backdrop. Deli W66 presents itself as a new culinary and cultural meeting place in Berlin - light, creative and with its very own flair.
The conception, PR and communication, as well as the complete invitation management of MEDIA and VIPS for the opening of Deli W66 were realized by BISS PR & Communications in cooperation with Bluesparrow. Julia Biss and her team were responsible for guest management on site and coordinated the smooth running of the event with over 600 guests. Among the guests were representatives of renowned media and influencers, such as Bild and Berliner Morgenpost, as well as well-known personalities such as Natascha Ochsenknecht, Isabell Edvardsson, Jenny Elvers, Sarah Tkotsch, Rebecca Kunikowski, Klaudia Giez, Eva Imhof, Toni Dreher, Helge Mark, Leila Lowfire and Philipp Boy. To accompany the event, BISS PR managed all press inquiries, organized individual press visits and ensured consistent communication around the reopening of Deli W66.
The event generated a strong national media response: the social media channels of numerous celebrities and influencers featured high-quality content and personal insights into the opening. Reports also appeared in relevant print and online media, making Deli W66 visible beyond the capital's borders. The opening was therefore not only a successful launch event, but also marked the start of a long-term effective communication campaign that focused specifically on the deli's seasonal menus and national positioning.
Pictures: Starpress