Berlin, August 2025 . 110 years of Mensch ärgere Dich nicht®, 110 years of excitement, gaming fun and a little schadenfreude at the living room table were the focus of last year at Schmidt Spiele. In addition to numerous events and promotions, the anniversary of Germany's most popular parlor game also gave rise to a successful cooperation with Call a Pizza. During the Mensch ärgere Dich nicht® promotion, the classic game could be played after every online order at Call a Pizza - and great prizes awaited those who took part. Thanks to the great popularity of the promotion, Schmidt Spiele and Call a Pizza will continue it in 2025 and it will run nationwide from 01.09.2025 to 31.10.2025.
"We continue to position our strong brands and products on the market with selected collaborations. We are delighted that we are once again joining forces with Call a Pizza and Mensch ärgere Dich nicht this year - in an unusual form," says Axel Kaldenhoven, Managing Director of Schmidt Spiele GmbH.
"Last year, the response was incredible - our customers not only ordered, but also played along enthusiastically. The combination of enjoyment and fun went down really well," says Maximilian Kahraman, Head of Marketing at Call a Pizza.
The campaign will run in the same way as last year. Simply take part online, play with a click - and with a bit of luck win one of many prizes: from a "Schwalbe" to gold bars, numerous valuable vouchers for clothing, technology and leisure, to delicious pizza and exclusive hotel vouchers.
In 113,148 games in 2024, dice were thrown, drawn and thrown with fun. Lots of high-quality surprises were up for grabs, with prizes worth over 400,000 euros being given away to 52,016 lucky winners.