ASTORIA RESORT.
Successful communication of the comprehensive redesign of the 5* hotel.
OUR IDEA
BISS PR developed a comprehensive PR campaign to position the 5-star superior ASTORIA RESORT in Seefeld, Tyrol for the German market. The focus was on the culinary offerings of the award-winning cuisine, the modern wellness offerings, the redesign of the entire hotel and the hostess herself - Elisabeth Gürtler.
IMPLEMENTATION
BISS PR was responsible for the creation and distribution of press releases on the expanded SPA area, the redesign of the two award-winning restaurants and its new Tyrolean fine dining menu. In addition, interviews with host Elisabeth Gürtler were launched in relevant print and online media, and individual journalist stays at the ASTORIA RESORT were organized.
OUTCOME
The ASTORIA RESORT, as well as its host Elisabeth Gürtler, were reported on nationally in lifestyle, tabloid, trade and gastronomy media.
Pictures: © Daniel Zangerl; Jan Hanser