Biobaula. Product launch.
Product launch campaigns & positioning as an authentic sustainability brand
OUR IDEA
The authentic owner-managed company from Upper Bavaria offers innovative and environmentally friendly solutions for house cleaning with its cleaning tabs. The products are 100% biodegradable and completely natural, from the ingredients to the processing and packaging. We have accompanied various product launches and continuously emphasized the USP of the brand.
IMPLEMENTATION
In the course of various press mailings, individual pitches and the launch of interviews, the story of Biobaula's origins was brought into focus and attention was drawn to the diverse, but above all independent certifications of the products, which enabled us to position Biobaula as an authentic environmentally friendly brand.
OUTCOME
Extensive coverage on TV and radio as well as in various lifestyle media. Biobaula is presented in a media-effective manner as an all-round environmentally friendly brand and stands out from its competitors thanks to its strong transparency and authenticity. This positioning is supported by interviews in sustainability and corporate media.
Images: © Biobaula