Bone Brox
Product launch campaign
OUR IDEA
Making the US trend of bone broth as a superfood known in Germany with the startup Bone Brox from Berlin.
IMPLEMENTATION
Media-effective campaigns with individual storytelling: from bone broth as a beauty booster to sustainability topics and the urban trend of bone broth "to go".
OUTCOME
This is reflected in all media - from VOGUE, Brigitte and MADAME to SZ, FAZ, Berliner Morgenpost and GALILEO.
Images: © Bone Brox; Chris Abatzis; Léonard Méchineau