InterContinental Maldives - Media Dinner
Maamunagau Resort - Media dinner with Niklas Oberhofer
Dinner event with resort feeling in Munich
OUR IDEA
Michelin-starred chef Niklas Oberhofer visits and experiences the InterContinental Maldives Maamunagau Resort for ten days. Afterwards, he translates his stay into a menu. He presents this menu to invited media representatives and resort partners at dinner events in Munich in order to bring the resort feeling to Germany.
IMPLEMENTATION
BISS PR & Communications was responsible for establishing contacts and organizing Niklas Oberhofer's stay. Subsequently, the PR agency organized the events and took over the invitation management as well as the guest management on site.
OUTCOME
Social media outcome of the evening itself. Creating a presence in the German media environment and a network connection of top media and partners to the resort as well as various requests for individual research and group trips.
Pictures: © BISS PR & Communications