JUZZ
Positioning as a summer drink 2020
OUR IDEA
Natural, vegan and sustainable - this is becoming increasingly important in the food & beverage sector. The demand is there - and the next generation of the traditional winery Türk has developed exactly the right product for 2020: JUZZZ, the soft drink without alcohol that is sparkling fresh and, above all, innovative. We strategically planned and communicated the product launch of JUZZZ and positioned JUZZZ as a summer drink with zero alcohol.
IMPLEMENTATION
We fed our broad food & beverage network with press releases and individual stories. We paid particular attention to the uniqueness of JUZZZ: alcohol-free from the winemaker with regional ingredients. To accompany the press release, we sent samples to influencers and media representatives who were able to taste JUZZZ.
OUTCOME
The JUZZZ news was met with curiosity by wine experts and the wine media, and the lifestyle media were also happy to pick up the news. The summer drink convinced both young target groups and lifestyle media and was able to generate a great deal of media attention.
Pictures: © Türk Winery