METABOLIC BALANCE
Lifestyle & Food PR campaign
OUR IDEA
A comprehensive lifestyle & food PR campaign to publicize the Metabolic Balance metabolic program and position the company as experts in the field of nutrition and health.
IMPLEMENTATION
With the help of expert interviews with Silvia Bürkle, a graduate engineer in nutritional technology, the health benefits of the change in diet are highlighted and the background explained. In addition, the young TV star chef Jan-Philipp Cleusters was won as a cooperation partner and is present as a testimonial and chef for Metabolic Balance at high-profile media events such as the German Film Award. He also develops delicious recipes that go well with Metabolic Balance.
OUTCOME
Metabolic Balance is reported on locally, regionally and nationally in German-speaking countries, in print, online, radio and TV. The coverage focuses on Metabolic Balance as a nutritional concept that is individually tailored to the customer and its positive effects.
Pictures: © Metabolic Balance