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Motel One PR Begleitung von 10 Eröffnungen, impression
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MOTEL ONE

PR support for 10 openings

Motel One PR Begleitung von 10 Eröffnungen, from the PR work of BISS PR

THE OCCASION

The successful budget design hotel group is opening ten new locations in Germany and Europe in 2018.

Motel One PR Begleitung von 10 Eröffnungen, from the PR work of BISS PR

IMPLEMENTATION

We position each new location with press releases and individual topic pitches. The openings in Germany are also accompanied by local press representatives who are invited to a press conference. These include local and trade journalists as well as national lifestyle media, depending on the location.

Motel One PR Begleitung von 10 Eröffnungen, from the PR work of BISS PR

OUTCOME

Both the new locations and the successful Motel One brand are reported on locally, regionally and nationally in Germany and Switzerland, in print, online, radio and TV. The coverage tells the story of the new hotels, as an accommodation tip and bar tip for locals.

Pictures: © Motel One

 

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