VABALI SPA BERLIN
PR event to expand the wellness offering
THE OCCASION
The successful budget design hotel group is opening ten new locations in Germany and Europe in 2018.
IMPLEMENTATION
We position each new location with press releases and individual topic pitches. The openings in Germany are also accompanied by local press representatives who are invited to a press conference. These include local and trade journalists as well as national lifestyle media, depending on the location.
OUTCOME
Both the new locations and the successful Motel One brand are reported on locally, regionally and nationally in Germany and Switzerland, in print, online, radio and TV. The coverage tells the story of the new hotels, as an accommodation tip and bar tip for locals.
Pictures: © Motel One