TAUERN SPA Zell am See - Kaprun
Early start to the ski season on the Kitzsteinhorn glacier
OUR IDEA
From the end of October, the Kaprun glacier gives ski lovers the opportunity to enjoy the first snow of the season. With its prime location on the Kitzsteinhorn, the TAUERN SPA invites you to make your first turns on the summit and then actively regenerate and enjoy yourself in the hotel.
IMPLEMENTATION
Together with the TAUERN SPA Zell am See - Kaprun, BISS PR & Communications invites you to the big ski start on the glacier. Together with the resort, the design for the trip and the program were conceived. BISS PR carried out the travel invitation and organization and looked after the media representatives on site.
OUTCOME
The outcome is coverage of the glacier launch at the TAUERN SPA in daily newspapers such as the Ober- and Niederösterreichische Nachrichten. In addition, online publications on special interest portals and social media content on YouTube, TikTok and Instagram via various channels.
Pictures: © TAUERN SPA Zell am See - Kaprun