nao® brain stimulation
Pop Up Store Opening Motto: "Legally awake through the night" with Malik Harris
OCCASION
BISS client nao ® brain stimulation opens a pop-up store in Berlin, including a major opening event in which BISS PR & Communications is heavily involved. The product event took place under the motto "Legally awake through the night" and Malik Harris played a concert as the brand face and show act.
IMPLEMENTATION
BISS PR was responsible for the service and show act organization, as well as coordination, sending out invitations and managing the guest list. In addition, PR support for the evening, press interviews with the brand as well as the star Malik Harris.
OUTCOME
The event attracted media attention, particularly on social networks and TV. Many different influencers took their followers virtually live through the evening and RTL also presented the product in various shows.
Pictures: nao ® brain stimulation