Olympiaregion Seefeld
Agenda setting campaign
OCCASION
Bringing the Japanese trend of forest bathing (shinrin-yoku) to Seefeld, Tyrol, with the support of celebrity testimonial Barbara Becker. Switch off and find yourself in the unique nature of the vacation destination.
IMPLEMENTATION
Conception of a press trip for lifestyle journalists, daily newspapers and influencers with Barbara Becker and a nature coach, interviews and editorially designed TV reports.
Pictures: © Starpress for Olympiaregion Seefeld